As Americans, we admittedly have a bit of a borderline-unhealthy obsession with the iconography of the Tiffany & Co. gift box. It’s the prop around which movie scenes are built when the leading man proposes to the leading lady; it’s nearly eclipsed pink altogether as the go-to color brands adopt for their logos when they want to sell something to women; and, perhaps the most telling fact of all is this: the color of the box itself has become such a distinctive marker of feminine luxury that it even has its very own Pantone color assignment.
But let’s set the healthy-vs-unhealthy debate aside for a moment and just look at the color itself: it really is beautiful — in truth, the minds behind T&Co’s branding machine settled on it with good reason.
Reminiscent of a robin’s egg blue without the speckles, it’s somehow equally warm and cool, balanced in the ether between pastel blue and pastel green, taking on an almost magical quality.
It’s a gorgeous accent color set against creamy whites and deep browns, and can take an unexpectedly whimsical turn when contrasted with colors opposite it on the color wheel, like deep red and soft orange.
Box or no box, Tiffany blue is an item of obsession to which we happily — giddily, even — just say yes.